2018

Europe

Eastern Europe presents enormous opportunities for merchants to integrate digital wallets. Strong access to next-generation broadband, high smartphone usage, tech-savvy consumers and the proliferation of online merchants are fueling digital commerce. The payments landscape in Western Europe, meanwhile, is highly diverse and more mature. As card penetration increases, digital wallets are likely to become more attractive to European consumers.

Mobile Growth 2013-2017

+15.8%

Growth of remote mobile purchases as % of total digital purchases*

*Data includes these select countries in the region: Poland, Russia, France, Germany, Turkey, United Kingdom.

Country Spotlight

Country Name

NA/64

DIGITAL WALLET OPPORTUNITY RANK

GDP

$0.0T

POPULATION

000,000,000

% OF HOUSEHOLDS WITH MOBILE PHONES

00%

% OF POPULATION BUYING AND SELLING ONLINE

00%

Not Reported

TOTAL PAYPAL ACTIVE USERS (2017)

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Digital Wallet Opportunity Rank
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Rethink Your Global Payments Strategy

Our 2018 Global Payments Report will give you the context and perspective to build a digital wallet strategy that grows your business. Learn not just where the biggest opportunities lie, but how to evaluate digital wallet readiness in the regions you care about most.

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