Eastern Europe presents enormous opportunities for merchants to integrate digital wallets. Strong access to next-generation broadband, high smartphone usage, tech-savvy consumers and the proliferation of online merchants are fueling digital commerce. The payments landscape in Western Europe, meanwhile, is highly diverse and more mature. As card penetration increases, digital wallets are likely to become more attractive to European consumers.
Growth of remote mobile purchases as % of total digital purchases*
*Data includes these select countries/regions in the region: Poland, Russia, France, Germany, Turkey, United Kingdom.
DIGITAL WALLET OPPORTUNITY RANK
GDP
POPULATION
% OF HOUSEHOLDS WITH MOBILE PHONES
% OF POPULATION BUYING AND SELLING ONLINE
TOTAL PAYPAL ACTIVE USERS (2017)
Where do the biggest opportunities lie for your business? Compare the countries/regions you‘re most interested in and see how they stack up.
Get the Full ReportDIGITAL WALLET OPPORTUNITY RANK
GDP
POPULATION
% OF HOUSEHOLDS WITH MOBILE PHONES
% OF POPULATION BUYING AND SELLING ONLINE
TOTAL PAYPAL ACTIVE USERS (2017)
DIGITAL WALLET OPPORTUNITY RANK
GDP
POPULATION
% OF HOUSEHOLDS WITH MOBILE PHONES
% OF POPULATION BUYING AND SELLING ONLINE
TOTAL PAYPAL ACTIVE USERS (2017)
Our 2018 Global Payments Report will give you the context and perspective to build a digital wallet strategy that helps grow your business. Learn not just where the biggest opportunities may lie, but how to evaluate digital wallet readiness in the regions you care about most.
Get the Full ReportNo country exists in a vacuum. These regional snapshots contextualize the country-specific information.