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Store, Spend, Share: How PayPal and Venmo Are Reshaping Buyer Behavior


Reshaping buyer infographic

Learn more about Braintree's integration with Venmo and PayPal.

Read the full whitepaper
  1. 1. Copyright Koski Research: The Future of Money, Spring 2018. Online survey of 1,000 US adults 18 and over, balanced on gender, income, and generation. 200 older Gen Zers (16-20) not included in total. Results are not weighted.
  2. 2. Monkey Insights, published August, 2017 by Malauzai.
  3. 3–4. Copyright Koski Research: The Future of Money, Spring 2018. Online survey of 1,000 US adults 18 and over, balanced on gender, income, and generation. 200 older Gen Zers (16-20) not included in total. Results are not weighted.
  4. 5. Kelton Research. Study commissioned by PayPal. Sample Sizes: 2,115 US Adults. Americans ages 18+; quotas set to ensure a nationally representative sample that matched fallout for the U.S. Census on age, gender and ethnicity.
  5. 6. Kelton Research: The Power of Social Commerce and Venmo. Base of 1,214 adults (Among Total Sample who keep cash outside of a bank account), Question #8. September 2018.
  6. 7. Kelton Research. Study commissioned by PayPal. Sample Sizes: 2,115 US Adults. Americans ages 18+; quotas set to ensure a nationally representative sample that matched fallout for the U.S. Census on age, gender and ethnicity.
  7. 8. Venmo internal data, FY2017.
  8. 9. Copyright Koski Research: The Future of Money, Spring 2018. Online survey of 1,000 US adults 18 and over, balanced on gender, income, and generation. 200 older Gen Zers (16-20) not included in total. Results are not weighted.
  9. 10. Venmo internal data, FY2017.

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