With the key objective to move customers away from analog paper tickets across to booking tickets through their mobile app, Arriva recognized that it was essential to ensure a seamless payment experience in order to drive and maintain usage of the app. This included a review of the in-app checkout flow, which users found cumbersome due to a lack of mobile optimization and payment options.
Arriva looked to Braintree’s mobile-first payments position to optimize the app’s mobile payments UX. By implementing Braintree Direct, Arriva were able to streamline their payments process within their existing mobile app and incorporate multiple payment methods including PayPal, Apple Pay, and Google Pay, which all played a crucial role in driving a frictionless checkout experience for their customers. Improving the usability of their mobile app made it possible for Arriva to encourage customers to shift from purchasing paper tickets to buying in-app.
Less than one year after integrating with Braintree, Arriva has seen the number of journeys made using an Arriva mobile ticket increase since integrating Braintree by 70%* from 12 million to almost 20 million journeys in 2017. Of the total sales, 40%* are processed through PayPal, Apple Pay, and Google Pay, highlighting the importance of these mobile-optimized payment methods for the business. Given the success of streamlining their mobile payment experience, Arriva is looking to expand their partnership with Braintree in order to further drive online sales in 2018.
Given the success of streamlining their mobile payment experience, Arriva is looking to expand their partnership with Braintree in order to further drive online sales in 2018.
By implementing Braintree’s payment solution, we’ve seen a significant increase in in-app sales -- we couldn’t be happier with the outcomes and look forward to continuing to work with Braintree.