StubHub Case Study | Braintree Payments
StubHub is the world's largest ticket marketplace, providing a dynamic marketplace for buyers and sellers to safely, securely, and quickly buy and sell tickets online. Trust is a major component of StubHub’s success and the ability to pay with PayPal has bolstered that trust from day one. Recently the company integrated Braintrees SDK and added One Touch™ to allow shoppers to checkout with PayPal with a single touch on their mobile device.
StubHub pioneered a new way of buying and selling tickets to events, while always keeping the fan at the heart of the product experience. Today, from major concerts to shows at local independent venues to the Super Bowl, fans can always find tickets available on StubHub's website or app, even minutes before the event.
In a fast-moving market where speed is of the essence, the company is always looking for ways to accelerate transactions while never sacrificing trust and security.
Although PayPal has a lot of fans on StubHub, the move to mobile presented serious obstacles.
StubHub's initial PayPal implementation didn't allow customers to add a new PayPal account through the mobile app, and it proved challenging to add this functionality after the fact.
“We've seen a huge shift of traffic to mobile and we needed an SDK that could deliver the best mobile experience,” says Marcus Shelksohn, StubHub's senior product manager of mobile apps.
“We wanted to reach PayPal's 157 million plus customers but we didn't want folks leaving our app to sign into PayPal every time.”
One Touch, included in Braintree's SDK, offers the fastest, most secure mobile checkout—and PayPal is fully integrated so anyone with the PayPal app can buy tickets on StubHub with a single tap. StubHub integrated the Braintree SDK with One Touch for iOS with plans to launch on Android soon. Throughout the integration, Braintree's support team was available to assist the team with technical and account questions.
StubHub saw an immediate 50% increase in sales and transactions going through PayPal with One Touch on iOS.
Additionally, the dollars per transaction through PayPal is higher (+13%) with One Touch.
“The new SDK has received a huge welcome from our customers,” says Shelksohn. “When you want to go to a game or a concert or a show, you want the tickets now. And One Touch delivers.”
"The whole process was really straightforward. Braintree was really collaborative and flexible in terms of helping us build settings unique to StubHub into the integration."
Senior Product Manager of Mobile Apps at StubHub
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