Un-Wrapping Our New International Merchant

Are you one of the one million consumers already using Wrapp? If not, you might want to start. Wrapp
is the social gifting app that allows people to send free and paid digital gift
cards through social media from a smartphone or computer.

Started only 15 months ago in Sweden, Wrapp has become an
international phenomenon, attracting over 1 million users in eight countries
and is continuing to expand internationally. Today, we announced that
Wrapp selected Braintree as its payments provider and in the coming weeks,
Wrapp will be available as part of the Venmo
Touch
network in the US, along side HotelTonight and TaskRabbit.

As part of our Venmo Touch network, after a new user signs
up on a mobile device and opts in to store their credit card with Venmo Touch,
when they go to make a purchase on either HotelTonight or TaskRabbit, the
consumer will be asked if they want to use the same credit card used with
Wrapp, eliminating the need to re-type the 16-digit credit card number again.
Wrapp understands the power of this network and we are looking forward to
adding more merchants. (If you are interested in learning more about how Venmo
Touch can help your mobile business, click here.)

As we have expanded internationally, now helping companies
in over 40 countries to accept payments in 130 currencies, we are looking forward
to helping Wrapp become available in additional countries to spread the gift
card wealth. 

***
Klas Back Klas is the GM of Braintree’s International and Payment Strategy. He has fine-tuned his expertise in global payments commerce in previous senior roles at Netgiro, Digital River, and FlyBy. More posts by this author

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