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: a collection of facts, tidbits, and musings about our world and our industry by the people of Braintree

Ready, Set, Buyable Pins

Love Pinterest? Love shopping online? So do we! Which is why we are so excited to collaborate with Pinterest on Buyable Pins, launching today! Buyable Pins brings Pinterest and mobile purchases together for a match made in heaven.

Today, Pinterest’s Buyable Pins make it possible for tens of millions of Pinners to buy products pinned from merchants such as Nordstrom, Neiman Marcus, Gardener’s Supply Company, and Michaels in just a few taps on iPhone or iPad.

It’s a win-win for all! From within the Pin itself, Pinners see rich product details, product availability, and the option to purchase. For merchants, Pinterest is enabling a seamless buying experience on the platform people are choosing to use to browse and search for products, and on their device of choice -- as more than 80% of Pinterest traffic is occurring on mobile. For Pinterest, this is an opportunity to continue providing value to Pinners and merchants alike by bringing Pinners closer to the brands and products they love while giving them peace of mind as they make secure purchases.

Braintree is working behind the scenes with both Pinterest and merchants to securely power the payments for many of these purchases. This results in a beautiful, seamless, and easy buying experience, which also securely stores the payment information in our Braintree Vault.

Braintree continually strives to innovate commerce experiences and we’re proud to take another step in the right direction through our Buyable Pins relationship with Pinterest. We are looking forward to announcing more Braintree merchants that enable Buyable Pins soon!

If you are interested in selling your products on Pinterest, please contact us at pinterest@getbraintree.com.

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Azita Habibi Azita is a Business Development Manager at Braintree & Venmo, developing strategic partnerships within the startup community of NYC. Current obsessions: biking, avocado toast, and rosé in the day. More posts by this author >>

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