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: a collection of facts, tidbits, and musings about our world and our industry by the people of Braintree

Introducing the Mobile Commerce Playbook

We recently launched our first ever Mobile Commerce Playbook, which we developed through a partnership with PSFK.

The report will consist of 12 weeks of original content featuring articles and interviews with innovative tastemakers - including some Braintree merchants - that are focused on the intersection of mobile and retail. The topics include Contextually Driven Actions, Cross Channel Purchases, One-Step Authentication and Built-in Loyalty.

We’re excited to share the findings, as we are focused on educating merchants and consumers on the explosive growth within mobile commerce.

For more information, check out the introduction post here: http://www.psfk.com/2015/01/mobile-commerce-playbook-braintree.html

The full report is also available to download on our Slideshare page.

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Greg Fisher Greg Fisher serves as the CMO at Braintree where he leads all marketing functions. Previously, Greg worked at Amazon, HTC, and held several global positions at Intel. More posts by this author >>

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