At Braintree, we are committed to driving the future of commerce by expanding our product portfolio to allow merchants to accept any payment method their customers want to use. A unique part of this commitment is our ability to provide access to the PayPal network and capabilities that only Braintree and PayPal together can offer.
Starting today, PayPal Credit will be available as a payment method for U.S. merchants through Braintree’s SDK. A popular and simple consumer credit offering from PayPal, PayPal Credit enables merchants to offer shoppers special promotions and financing options during checkout that can build loyalty, drive incremental sales, and increase average order value. In fact, PayPal Credit data shows that some merchants saw up to 68% larger transaction sizes for customers using PayPal Credit compared to credit/debit1. eTags is among the first Braintree merchants to integrate PayPal Credit in the U.S.
Here’s how it works: Shoppers can apply by selecting PayPal Credit as their payment choice during checkout on your site2. They’ll be asked to provide some simple information and then to agree to the terms and conditions. They’ll know within seconds if they are approved and can immediately use their line of credit3. Special financing offers give shoppers the flexibility to buy more of what they want and choose how they want to pay -- in full, or by spreading payments over time. The best part is that merchants are paid in full at the time of purchase, just as with traditional payment options.
PayPal Credit has unique advantages. For merchants who offer big-ticket items, it will help alleviate the financial burden on customers having to pay in one lump sum, promoting convenience and peace of mind around purchase decisions. By offering their customers more freedom and choice at checkout, merchants may see increased engagement and potentially improved conversion for items that customers may have historically had to re-think (due to the price hurdle) before purchasing. “Buy now and pay later” -- for customers, it’s as simple as that.
As reported in Nielsen’s PayPal Credit Average Order Value Study for activity occurring from April 2015 to March 2016 (small merchants) and October 2015 to March 2016 (midsize merchants), which compared PayPal Credit transactions to credit and debit card transactions on websites that offer PayPal Credit as a payment option or within the PayPal Wallet. Nielsen measured 284890 transactions across 27 mid and small merchants. Copyright Nielsen 2016. ↩
Limitations on PayPal Credit’s availability may apply. ↩
PayPal Credit is subject to credit approval as determined by the lender, Comenity Capital Bank. ↩