Comscore released the following data for Cyber Monday sales:
More than $10.7 billion has been spent online during the season-to-date (Nov. 1 - 26), marking a 17-percent gain versus the corresponding days last year. Cyber Monday saw $733 million in online spending, representing a 21-percent increase versus last year and an 84-percent jump from the average daily online spending totals during the preceding four weeks.
Other interesting data:
1) The number of online buyers was up 38 percent compared to Cyber Monday 2006, while the average dollars spent per buyer was down 12 percent. The decline in dollars per buyer may be due to two factors -- deeper and broader price discounts offered by online merchants this year and the fact that new Cyber Monday buyers tended to spend less online than returning buyers.
2) 6 percent of the Internet users on Cyber Monday made an online purchase.
3) 44 percent of Internet users on Cyber Monday shopped online (i.e. visited an online retail site or used a comparison shopping engine) 4) 60 percent of dollars spent online on Cyber Monday came from work computers, with the balance coming from home and university computers.
Read the entire press release.