Ad Revenue to offset credit card fees?
Posted on April 06, 2007
I had an interesting conversation today with Paul Harkins, CEO of DreamPlay Ventures. DreamPlay has developed technology (and has filed for a patent) that would allow businesses to print targeted advertisements on credit card receipts and at the same time, generate revenue. They are currently only targeting brick and mortar merchants, online retailers will be in phase II and include a search engine optimization component.
It could be a great way for businesses to offset some of the fees they are paying for accepting credit cards. It’s a good idea but DreamPlay will need to convince credit card processors like ChasePaymentech and First Data to sign up. On this point, he assures me that in the coming months they will have some important announcements.
